Case Overview

Pikiwo, a brand offering basic, comfortable apparel for everyone, aimed toboost online sales and build a loyal customer base. It Is Studio helped to redesign their brandidentity, create e-commerce platform, launching targeted marketing campaigns, creatingengaging content, and building a strong social media presence.

Results: 100% increase in sales, 50% more website traffic, and a strong, loyal community.

Challenges: Standing Out: Differentiating in a crowded market

• E-Commerce Optimization: Ensuring a seamless, user-friendly shopping experience.
• Targeting the Right Audience: Reaching customers valuing simplicity and comfort.
• Content Creation: Producing consistent, engaging content.
• Driving Traffic and Sales: Balancing SEO, PPC, and social media efforts
• Rebranding Transition: Maintaining clarity and customer loyalty during the shift.
• Building Trust: Establishing credibility in a competitive space

Strategic planning helped Pikiwo overcome these challenges and achieve growth.

Our Strategy

Brand Refresh: Created a minimalist, inclusive identity.

• E-Commerce Optimization: Redesigned for a seamless user experience.
• Targeted Campaigns: Used SEO, PPC, and social media ads to drive traffic.
• Engaging Content: Shared styling tips, testimonials, and brand stories.
• Social Media Growth: Built presence through visuals and influencer collaborations.
• Smooth Rebranding: Ensured a clear transition to maintain loyalty
• Customer Focus: Prioritized trust through quality and communication.

Results Achieved: 100% Growth in Sales: Driven by targeted campaigns and an optimized ecommerce platform.

• 50% Increase in Website Traffic: Achieved through enhanced SEO and engagingcontent strategies.
• Distinct Brand Identity: Established a minimalist, inclusive brand image that resonatedwith customers
• Enhanced User Experience: Delivered a seamless, intuitive shopping experience,boosting customer satisfaction.
• Expanded Social Media Presence: Grew engagement and followers through strategicvisuals and influencer collaborations.
• Loyal Customer Base: Built trust and retention through transparency, quality, andexceptional service.
• Market Recognition: Positioned Pikiwo as a trusted leader in comfortable, everydayapparel.

These outcomes demonstrate the success of a strategic, customer-centric approach to ecommerce development and rebranding.

‍

‍

‍

‍